INFINITO

The Argentinean broadcast network INFINITO asked for 4 new generic IDs, produced on a partnership between Lobo and Pitú (Chico Jofilsan + Daniel Pommella), keeping the 2009 looping idea. In order to achieve this request we have created scripts based on the simple idea of a “fake close-up” that takes us back to the beginning of an action on a slightly different environment. I have participated as a creative director on the 2009 network branding redesign while working at Lobo and I was glad to be involved on this second round. We have also developed 5 Logo animations with a specific branding need of having the “N” symbol or the “INF” circle symbol through the whole 10 seconds animation.

Credits

Executive Production: Alberto Lopes & Sérgio Salles
Creative Direction: Rodrigo Ribeiro & Mateus de Paula Santos (Lobo), Chico Jofilsan & Daniel Pommella (Pitú)
Production: Lobo & Pitú
Head of Production: Loic François Marie Dubois
Producer: Patrizia Fanganiello

Direction: Chico Jofilsan & Daniel Pommella
Cinematography: Pierre de Kerchov
Art Direction / Set Design: Adriana Faria
Costume Design: Bianca Scorza
Head of Production: Guilherme Valiengo
Art Direction / Design: Chico Jofilsan & Daniel Pommella
2D Animation and Composition: Pitú
Tracking: Ptú
3D: Nitro

Client: Infinito (Argentina) Turner Broadcasting System Latin America Producer
Client Art Director: Paulo Santonocito
Client Coordination: Andres Dacharry
Client Channel's Manager: Felipe De Stefani
Client Post Production: Lucas Maccione

Logo animations I did for the same channel back in 2009.

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